The preparation and the exposition

Program and implementation

renew the state-budget subsidized organization EXPO 2005 – done
set up the Commissioner General Office – done
make contact with the organizers of EXPO 2005 – done
make contact with the Japanese Embassy in the Czech Republic – done
make contact with the Czech Embassy in Japan – done
visit Japan in April 2002 – done
appoint an advisory committee for the Commissioner General – done, September 2002
work with the Czech Tourism Centre, Czech Invest – done
Commissioner's attendance at an EXPO 2005 commissioner general meeting in Japan – 20 – 24 October 2002
communications – done:

- select a logo for the Czech contribution
- hold two press conferences
- issue four press releases
- contact with journalists – presentation of the Commissioner
and the Commissioner General Office
- contact with potential media partners
- tender for a magazine publisher
- preparation for magazine publication
- preparation of a tender for a communication agency
- tender for a public relations manager
- preparation of a website

selection procedure for:

- the main theme (synopsis), script, libretto, layout of the pavilion
- realization by a communication agency
cooperation with Czech Tourism, Czech Invest, Czech Trade
working with the Ministry of Culture, the Ministry of Trade and Industry, and the Ministry for Regional Development
with the Foreign Committee and Subcommittee of the House of Deputies of the Czech Parliament, and with the diplomatic corps in Japan as wll as the EXPO 2005 Administration
negotiations with the Japanese TV and radio companies on the transmission of the highlights of the Czech National Day at EXPO 2005
arranging and contracting premises and accommodation in Japan for 2005
communication:

- drafting corporate design and corporate image of the Office
  of the Commissioner-General;
- preparing advertising company for 2004;
- launching the web pages www.expo2005.cz;
- publishing issues No. 1 and 2 of the magazine EXPO;
- establishing contacts with media partners;
- taking other communication steps as part of the communication strategy
  prepared by the selected communication agency; PR activities, follow-up
  communication with journalists and institutions

completing the selection procedure for the main theme (synopsis), script, libretto, layout of the pavilion and realization
preparing the exposition
securing promotional and giveaway items as well as goods to be sold at EXPO
selection procedure for the operator of the Czech restaurant at EXPO
presenting part of the exposition in the Czech Republic and abroad – in conjunction with the Ministry of Foreign Affairs and the Czech Centers
working with Czech Tourism, Czech Invest, Czech Trade
selection of hostesses, production of costumes and accessories, personnel training
working with the Ministry of Culture, the Ministry of Trade and Industry, the Ministry for Regional Development, and the Ministry of the Environment, with the Foreign Committee
Subcommittee of the House of Deputies of the Czech Parliament and the diplomatic corps in Japan as well as the EXPO 2005 Administration
transporting materials and personnel to Japan, installing the exposition
communication:

- first part of the advertising campaign culminating in the autumn of 2004;
- other communication steps to be taken as part of the overall communication
strategy prepared by the selected communication agency;
- PR activities;
- follow-up communication with journalists and institutions;
- continued cooperation with the media partners;
- publication of 4 issues of the EXPO magazine;
- TV "Evening Program on the Topic - EXPO" – Czech Television

presentation of results after the termination of the exhibition
January - June - disassembly continues in the Czech Republic
final report for the Ministry of Foreign Affairs and the Government of the Czech Republic
final press conference for journalists and the Czech public
handover of the office to the new Commissioner General for EXPO 2010